ASCH Webinars

You are invited to attend the next
ASCH Webinar

via Zoom
Sunday, 1 November 2026, at 2.00 p.m. (Sydney, Australia)

TOPIC: Are You Visible to Next Door? Getting Found on Google

DURATION: Approx. 80 minutes

OPD: 3 points

COST: AU$20.00

PAY AND REGISTER: Visit the ASCH Shop. (You will receive the Zoom link in a confirmation email after payment has been verified. Please allow up to 24 hours for an email.)

Can’t attend on the day? Register anyway, and we’ll send you a link to the recording a week or so after the event.

Are You Visible to Next Door? Getting Found on Google

If you are a self-employed hypnotherapist who wants more enquiries from your local area without relying on paid advertising, then this webinar is for you.

Every month, Australians run thousands of Google searches for hypnotherapy, hypnosis and help to quit smoking. If a practitioner’s Google Business Profile and website don’t use the words those people actually type, they may never be found, even by someone who lives next door.

In this webinar, Ernest McLeod uses real Australian search data and Google’s own guidelines to show how self-employed hypnotherapists can be found by the clients already looking for them.

What the webinar covers

Why Google: where Australians go to find local help (Google handles close to 9 in 10 searches in Australia), and why it is one of the most cost-effective ways to bring in new clients.
Researching your niche: how to find the words potential clients actually type, with real Australian examples, including why “quit smoking” gets five times the searches of “stop smoking”.
Your Google Business Profile and website working together: the closed loop of business information, trust signals, categories and services that helps Google validate your business and show it in local results.
Putting it into practice: how to build this into your business, including a short introduction to The Visible Practice, with Ernest McLeod, a 12-month group coaching program for hypnotherapists.
Questions from the chat.

About Ernest McLeod

Ernest McLeod is a clinical hypnotherapist, business coach, and trainer who has been working with clients since 2012. He is the founder of The Hypno Coach and EzyQuit, where he specialises in cessation work, including smoking, vaping, and gambling-related behaviour.

Alongside his clinical practice, Ernest helps self-employed hypnotherapists and therapists improve their visibility, positioning, and client enquiry process through practical marketing, Google Business Profile optimisation, service-page strategy, and clear business systems.

Before becoming a hypnotherapist, Ernest spent many years working in software engineering, business analysis, quality assurance, social media consulting, and self-employment. This combination of clinical experience, technical understanding, and business strategy gives him a practical, grounded approach to helping practitioners become easier to find, easier to understand, and easier to choose.

Ernest is also the creator of Strategy Based Cessation Mastery, a professional training series designed to help hypnotherapists work more confidently and strategically with smoking, vaping, and gambling cessation clients.

Webinars in 2026

1 November – Ernest McLeod
13 December – Philipa Thornton

Past ASCH Webinars

20 September 2026. National Standards for Counsellors and Psychotherapists, by Philip Armstrong. Access the recording here.)
9 August 2026. The Nature of Intuition, by Andrew Solomon. (Access the recording here.)
28 June 2026. Emotional Voltage, by Justine Williams. (Access the recording here.)
17 May 2026. The Art of Sensitive Observation, by Dr Richard Hill. (Access the recording here.)
12 April 2026. Helping Clients on a Challenging Fertility Journey, by Kate Walton. (Access the recording here.)
1 March 2026. Building on the Ericksonian Approach to Create Hypnotic Solutions, by Dr. Robert McNeilly. (Access the recording here.)
1 February 2026. Jan Sky. (Access the recording here.)
30 November 2025. Advanced Storytelling for Change, by Rhondda Stewart. Access the recording here.)
26 October 2025. Shades of Wellbeing: Practical Colour Therapy Tools to Support Therapist Self-Care, by Savoy Holmes-Martenstyn. (Access the recording here).
14 September 2025. An Introduction to the Hummingbird Method, by Lela Diaz. (Access the recording here.)
3 August 2025. The Unsung Benefits of Supervision — A Fresh Look at How Supervision Supports and Sustains Us, by Suzanne Bocking. (Access the recording here.)
22 June 2025. Women’s Sexual Identity & Pleasure – A Holistic Approach for Clinical Practitioners, by Sinead Rochford. (Access the recording here.)
25 May 2025. Words Have Power, by Justine Williams. (Access the recording here.)
6 April 2025. The Mind-Body Connection and the Changing Science of Change, by Helen McLucas. (Access the recording here.)
23 February 2025. The Desire to be Told vs the Value of Self-discovery, by Richard Hill. (Access the recording here.)
19 January 2025. Timeline Therapy for Trauma-bonded Women, by Nicole Logis. (Access the recording here.)
27 October 2024. Exceptional Metaphor and Story Telling, by Rhondda Stewart. (Access the recording here.)
15 September 2024. The Science of Human Consciousness, by Andrew Solomon. (Access the recording here.)
18 August 2024. Mastering the Blueprint: The 5 Pillars of Business Success for Health Professionals, by Denise Archie. (Access the recording here.)
30 June 2024. The Science of Hope in the Cancer Journey, by Helen McLucas. (Access the recording here.)
26 May 2024. Myth of the Visual, Auditory and Kinaesthetic Person, by Chris Collingwood. (Access the recording here.)
21 April 2024. Design your own hypnosis weight loss programme, by Sheila Granger. (Access the recording here.)
25 February 2024. Accessing a client’s resources, learning not fixing, by Dr. Robert McNeilly. (Access the recording here.)
14 January 2024. Mirroring Hands: What the client wants is not always what they need, by Richard Hill. (Access the recording here.)
10 December 2023. Learn the most impactful ways to use AI to help your hypnosis practice today, by Sheila Granger. (Access the recording here.)
12 November 2023. Conversational Hypnosis and Sleight of Mouth, by Rhondda Stewart. (Access the recording here.)
24 September 2023. Treating Alcohol Dependence, by Matthew Favaloro. (Access the recording here.)
13 August 2023. How to Cure Anxiety in Just Five Therapy Sessions, by Dr. Patrick McCarthy. (Access the recording here.)
25 June 2023. Creating connection in hypnosis: Building on an Ericksonian approach, by Dr. Robert McNeilly. (Access the recording here.)
21 May 2023. Treating pain, by Richard Hill. (Access the recording here.)
16 April 2023. Hypnosis and pain-relief: Changing your mind about pain, by Steve Woodbury. (Access the recording here.)
26 February 2023. Leverage your marketing brand (personal & professional) to generate more clients, by May Chang. (Access the recording here.)
15 January 2023. Helping your clients to grieve resourcefully, by Silke Herwald. (Access the recording here.)
20 November 2022. Virtual Reality: A valuable tool for therapists, by the Mental Massages Team. (Access the recording here.)
16 October 2022. Technology and the Future of Hypnotherapy, by Matthew Favaloro. (Access the recording here.)
28 August 2022. A Master Class in Conversational Hypnosis, by Rhondda Stewart. (Access the recording here.)
31 July 2022. Sex and Relationships in Therapy, by Jo-Anne Baker. (Access the recording here.)
22 May 2022. How to shine online from behind the safety of your computer, by Peter Butler. (Access the recording here.)
10 April 2022. Sensitive Observation and the Nine Voices of Non-verbal Communication, by Richard Hill. (Access the recording here.)
20 February 2022. From Compassion Fatigue to Compassionate Presence, by Toni Knight. (Access the recording here.)
9 January 2022. Let’s Integrate Neuroscience with Hypnotherapy, by Jan Sky. (Access the recording here.)
12 December 2021. Trauma and the brain using the Adaptive Information Processing Model from a parts perspective, by Tracy Lynch. (Access the recording here.)
31 October 2021. The Future of Hypnotherapy – A Discussion Panel, with Matthew Favaloro, Rhondda Stewart, and Trish Palmer. (Access the recording here.)
19 September 2021. Creating Resourceful States, by Rhondda Stewart. (Access the recording here.)
8 August 2021. Finding Genius, Addictions, Attracting More Clients, by Matthew Favaloro. (Access the recording here.)
27 June 2021. Quantum Consciousness – Our Place in the Universe, by Peter Smith. (Access the recording here.)
16 May 2021. Developing the relationship between the conscious and unconscious minds, by Chris Collingwood. (Access the recording here.)
11 April 2021. Proactively Holistic – 50 Years in the Making, by Terry Tung-Yep. (Access the recording here.)
28 February 2021. The Art of the Client-Responsive Approach & the Elimination of Resistance, by Richard Hill. (Access the recording here.)
10 January 2021. Family Constellations, by Yildiz Sethi. (Access the recording here.)
29 November 2020. SleepTalk for Children, by Nicolas Gerey. (Access the recording here.)
18 October 2020. Hypnotherapy and Pain Management, by Matthew Favaloro. (Access the recording here.)